OUR STORY

It started with one friend and a search for the leaf.

Orange Toucan began with Rob Snel, and the farms he traveled to across Southeast Asia to find the ingredients he believed in.

Rob's search

  • 2014: A new way of eating

    After a kidney cancer diagnosis, Rob rethought everything on his plate. Plants came first, and he wanted to know exactly where his food came from.

  • The search: Vietnam, the Philippines, Thailand

    Rob went to the farms himself. He watched how moringa, turmeric and ginger were grown, picked and eaten by the families who had grown them for generations.

  • The drink: Fruit first

    He wanted those ingredients in something people would look forward to every day, not a bitter powder. So he put them in real fruit juice, and called it Orange Toucan.

  • The promise: Carried forward

    Rob passed away a few years ago. His friends and partners promised to bring what he started to as many people as possible. Every can is part of keeping that promise.

“He didn’t want another supplement. He wanted something you’d reach for because it tastes good.”

Close-up of green Moringa leaves with a blurred background of trees and a farm building.

WHERE THE SEARCH ENDED

Made in Thailand, where the leaf grows.

Rob's search ended in Thailand, where Orange Toucan is still made today. Our moringa is grown there, in the heat and full sun, and locals know it as ma-rum, a leaf cooked into everyday meals.

That's where we lightly dry the leaves, crush them whole and put 500mg in every can. We blend it with turmeric root, ginger root and juice from whole fruit, and seal it using aseptic processing, so no preservatives are needed.

The people carrying it forward

Rob's partners have built brands you already know. This is the one they chose to build next.

  • The founder of Bowflex

  • A former CEO of Sparkling Ice

  • A senior sales executive from Anheuser-Busch

What we promised Rob

  • The whole leaf

    500mg of Thai-grown moringa leaf in every can, lightly dried and crushed whole. Never a powder, never an extract.

  • Real fruit, first

    More than half of every can is juice from whole fruit, never from concentrate.

  • Nothing hidden

    Every ingredient is on the can and the product page.